I worked at a Ford dealership for seven years in the '80s and have been at a non Ford dealership for the past 13 years in a sales related role and am passionate about both the product and the job. I am also committed to providing the best service possible to my customers however the problem is that each manufacturer now has so many model derivatives that it is virtually impossible for a salesperson to remember everything about every product in the range, especially the low volume sellers that they are not dealing with every day. My policy is not to ******** the customer but admit if I don't know the answer and commit to find out and get back to them as soon as possible. As far as training by the manufacturer goes, this is pretty non existant in any franchise except at launch of a new product or model upgrade, it is then up to the dealers to provide training for their staff.
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