[Smoke Pursuit]

Holden's biggest problem are margins, at wholesale and also dealer level. Theres very little fat left in cars with the push to move them.



Ford are also struggling with margins as per why you will no longer see online advertising on carsales come the end of this month. Yes Ford has a huge sales volume with Ranger but the margins at dealer level are quite low. No point in selling 4000 vehicles a month with $100 profit in each one. With the changes to to the finance industry and what commission dealers can make out of selling finance you will see a big shake up across the industry. My bet is cars will have less discounting in the future as dealers try to survive the hit that they are about to endure.