[Franco Cozzo]

With the Americans refusing to acknowledge someone's done good quality work and not implementing it locally that's not unique to American companies.

That's every corporate and we have a similar culture, management has a chip on their shoulder and an ego problem.

It's all in the messaging, the trick in dealing with ego is making people think that it was a great idea and their idea in the first place, get them involved, give them the feeling of ownership.