Quote:
Originally Posted by Yellow_Festiva
That's what I was thinking - they have already started with the newly launched models.
Have sales taken a dive since this move? They were always at / near the top of the list for their segment.
Having said that, and extra $5-7k per car should maintain profits with the drop in sales. Then again, the servicing will suffer, which is where the other budget brands get some of their return.
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Yes, they have seen a sharp decline on the back of not having a price pointed Mazda 3.
It is true though, a number of manufacfturers are looking to do away with the price pointed car, having a higher entry point and attaining profit over volume.
Hyundai did it in 2017 when they released the current gen i30 - moving from a $19,990 auto car to $24,990.
Recent Corolla has also done away with the entry level model also.