Re: Ford EV business loses $1.3 billion in Q1 2024
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A lot of Model E division “losses” are actual costs for those new battery and BEV production plants.
Yes, it’s true that Ford was counting on much higher sales of Lightning and Mach E but buyers are gone.
This is a case of the CEO Jim Farley pushing so hard on BEV that Ford has really snookered itself on vehicle programs.
It’s like every six months, they get a new better plan, only it’s not and heck, they must be flushing a ton of cash on
Electric vehicles they know are uncompetitive even before completion of development.
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