Quote:
Originally Posted by GCRXR6
That has to be the aim of any company. No company builds vehicles, or any other product, just because there are a few enthusiasts. Profit is the aim.
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I think it was a valuable niche that could have been nurtured and exploited but most certainly, it needed to broaden those valuable high dollar sales.
IMO, the stationwagon and Caprice were critical miss-steps in product envelope, had Holden persisted with a Zeta "Adventura" and a zeta SUV like Territory, then things might have been very different.
Life is not all about competing with Corolla or Camry, it's about making profits on vehicles that people will pay tons of cash to get hold of, the market shifted away from cars but Holden wasn't paying attention. Ford tried with Territory but let it wither for too many years without a diesel.