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Old 11-12-2019, 03:59 PM   #1034
Whistlr
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Join Date: Nov 2012
Posts: 96
Default Re: Will the Holden brand survive?

Quote:
Originally Posted by DFB FGXR6 View Post
It won't just be the Holden nameplate, but GM will pull out of Australia/NZ completely. If they couldn't make the numbers work for the whole of Europe, why would a heavily cost conscious GM continue to support and develop RHD vehicles for the tiny Australian market.

When Holden was number 2 or 3 in the market, perhaps GM would have seen a viable case for Holden, but they battling to stay in the top 10, I can't see there being new models arrive beyond the current life cycles of what they are selling now. The Commodore and Astra being an expensive buy in's from PSA, these were obvious candidates to drop first.

Whilst it's sad for dealership employment, I have no sympathy for the situation Holden and GM have found themselves in. You reap what you sow and GM's arrogance, poor products and stupid product planning over many decades has lead to where they are now.
There's a Cadillac Australia website under construction.







People questioned the logic of keeping the Holden brand alive when they announced they'd cease production. Some argued that yes they should because the brand name has equity, and it means a great deal to Korea Australia.
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