Ford Announces 2014 Gold Master Dealers

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Melbourne, 23 Mar., 2015 – Ford Australia has announced the winners of its 2014 Dealer Principal Ford Guild winners, now in its third year.
The Ford Guild is a reward and recognition program that is designed to encourage a positive dealer experience focused on delivering great customer-focused outcomes.
The ultimate award for Ford Dealers is the “Gold Master Dealer Principal” award. This recognises the importance of the dealer principal in:

- Delivering success
- Building a strong customer-focused culture; and
- Building, coaching and motivating the team

To be successful the dealer principal must reach benchmarks set by Ford in the areas of customers satisfaction, staff training and high levels of sales and service performance and be at or near the top of their dealer group.

The 2014 Ford Guild “Gold Master Dealer Principal” winners are:

Ron Logan Etheridge Ford, Ringwood, Victoria
Cameron McLeish Freeway Ford, Cranbourne, Victoria
Greg Draffin Jefferson Ford, Mentone, Victoria
Tim Harkness Courtney & Patterson Ford, Heidelberg, Victoria
Gerald Meagher Eclipse Ford, Ballarat, Victoria
Brett Elliott Harrigan Ford, Wollongong, NSW

Significantly, Ron Logan and Cameron McLeish are the only dealers to have won the Gold Master award in the two years since its inception in 2013.

The Ford Guild program is a key component of the Ford Customer Experience strategy focused on building customer loyalty and driving the Ford brand.

The program engages the following areas of the dealership; Dealer Principals, Sales Managers, Service Managers, Parts Managers, Sales Consultants and Service Advisers.

Ford’s commitment to the customer has resulted in significant improvements in the dealer experience. For example, Ford now offers a free loan car with every scheduled service at a participating Ford dealership; customers are required to make advanced bookings through their dealership to secure an available vehicle. The loan car program is an integral part of the Ford Ownership experience. More than 80 per cent of dealers, including all in Melbourne and Sydney, already have enrolled in the program.