Ford to create two divisions for ICE and EV products

[Dr Smith]

Ford places EV and ICE cars into separate divisions
Ford is becoming two but staying as one, with its EV and ICE arms to operate as separate business units but with some shared functions.
https://www.carexpert.com.au/car-new...rate-divisions

One thing I noted was Farley's statement:

Farley said the motivation behind splitting the business was cemented when those veterans of petrol-powered pick-ups projected there would only be demand for 20,000 units a year of the new Ford F-150 Lightning EV. Today, Ford is planning to build around 150,000 annually.

Definitely got those sales projections wrong on Lightning and I wonder if they were more accurate would they have spent even more knowing ROI would be greater and so add even more to the final vehicle. Similarly what other decisions, even effecting Australia have been ill-conceived because of dated thinking?...well we'll see now...

While Ford seems to be rolling nicely with new product and obviously Ranger/Everest is designed for EV introduction down the track, ( I'd get these out ASAP now) imho US bosses missed badly on not thinking Maverick could be offered outside the US, don't offer a global version of their Lincolns which could compete against higher Euro luxury SUV's, Australia still doesn't have a Territory replacement when it OWNED the segment previously, yes Everest Platinum will come close but it will be over $80K and isn't as dynamic as the old Tezza....