Ford costing more than a Lexus??

[MrZ]

What kind of crazy upside down world do we live in where Fords are now more expensive than Lexus? In 1997 if you told someone that they'd laugh at you. Compare prices (US dollars, rounded)

1997 Ford F-150 XLT $21,000
1997 Ford Expedition $27,000
1997 Lexus ES $30,000

Now today's prices:

2023 Lexus ES $43,000
2023 Ford F-150 XLT $45,000
2023 Ford Expedition $55,000

The person driving the Lexus has gone from having the best car on the block in 1997, to being the "poor" man on the block in 2023. It makes you wonder why Lexus haven't increased their prices, if the market is willing to pay so much?