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The Pub For General Automotive Related Talk |
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#811 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Holden were predicting at launch that the Equinox should be a top 3 seller at over 1000 units a month. Man they missed that by miles.
Even that heap of junk Captiva smashed it for sales in it's last 12 months. One of the local Holden dealers has just closed down here a couple of days ago. |
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#812 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,267
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Quote:
and sell as a team on the same theme. Holden needs to present Equinox as more up market than before, I get that because it has to start clawing back from all the discounting that’s been going on simply to shift stock and give dealers more cars to service. I don’t se people here being as polarised as you perceive, more like they can see the challenges in front of Holden, they have to start somewhere and Equinox is probably the best place. Ford on the other hand are simply after top end sales / high transaction prices to keep Detroit metrics going - all about profit % these days not maximise it. |
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#813 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,476
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To be fair, I don't see any more or less discounting from one brand to the next.
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#814 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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#815 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,476
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Take your blinkers off. You also have an unhealthy hatred of anything Holden.
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#816 | ||
FF.Com.Au Hardcore
Join Date: Jan 2011
Posts: 1,343
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Yeah, a lot of new car dealers are doing it tough these days.
Not just Holden, it's all brands. Apart from a few models that are actually in high demand, it's buyers market Dr Terry |
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#817 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,636
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Quote:
When that winner supposedly flogs white goods it speaks volumes about the desirability of the rest. |
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#818 | |||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,029
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Quote:
It also speaks volumes about the buyers.
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Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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#819 | ||
AKA "the other bloke"
Join Date: Jan 2008
Posts: 1,966
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Every one is doing it tough now, all have dropped sales, what has me curious is what kind of profit in Australia Toyota will make compared to Ford.
Will the mass market white goods sales bring in a better profit margin than Fords new premium price mantra? At the end of the day the overall numbers don't lie, Toyota is giving the buyers what they want,
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Her's: 2000 AU II Fairmont Ghia 75th anniversary VCT meteorite & 2014 yaris - white His Toy: 2012 fg II GT-E, emperor red His: VS Ute 5 Litre 5 speed (povo pack) His: 2012 FG II GS, Vanish His: 2003 BA GT-P, Lightening Strike Jnr: 2002 AU III Falcon XR6 ST, 5 speed Blueprint & 1978 XC Fairmont Neptune Blue Previous: 1976 HX 50th Anniversary Kingswood 2014 FGX G6E Turbo 1980 XD Falcon GL 2003 BA Falcon XR6 1991 EB Falcon S 1989 EA Fairmont 1982 XE Fairmont 1968 XT Falcon |
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#820 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Quote:
If you are saying that's untrue then you are full of crap. Yeah they aren't the only ones who discount, but not many heavily discounted as much as they did trying to clear that stock. And shock horror, someone who dislikes Holden on a Ford site. Well i'll be giggered ![]() ![]() |
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#821 | |||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
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Quote:
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Daniel |
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#822 | |||
BLUE OVAL INC.
Join Date: Feb 2006
Posts: 8,636
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Quote:
It wasn't that long ago that certain people pointed to Toyota's discounting of its Hilux as the reason for its commanding position on the charts yet nothing has been said on that subject with regard to Ranger sales despite similar discounting since late last year. One could argue that neither of them are necessarily discounted at present and more likely where they should be without the Australia tax we get slugged with for being a relatively small market isolated at the **** end of the world. |
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#823 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,267
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Quote:
After moving a mountain of stock, buyers now expect the same discounting to continue otherwise it will be crickets in dealerships.. The only reason it doesn't stand out more is that now, everyone else is starting to discount but now there's a big diffidence and that is less actual buyers. Holden's discounts are now effectively nullified as any price advantage is brought back to the field. This is not anti-Holden, it's just more hardship dealers now have to endure but man, anyone wanting a new vehicle, this is the time to shop around... Bent, 100% agree on prices coming back to more realistic levels but still seems uneven, depending on vehicles sought. Methinks a lots of sneaky price transferring going on where O'seas keeps all profit and locals get nothing save for dealers getting more vehicles to service, their reason for being. Last edited by jpd80; 05-09-2019 at 08:14 PM. |
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#824 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,569
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The thing that really amuses me is that everybody hammers the ZB on its sales,& this is across all spectrums.(but it is the leader in its class,but a shrinking one @ that) yet Mustang is “flatlining”,honeymoon over?Ford charges way to much for it’s range,it is all about profit,profit,profit.ZB is actually very good value,& is a very capable vehicle.I would purchase a ZB over a Mondeo.Take Ranger away,& what do you have? A very sorry looking company.Thank god they have Ranger,because they have nothing else.People carry on about the state Holden is in,Ford is really not much better.
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#825 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,476
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#826 | ||
Regular Member
Join Date: May 2006
Location: Sydney
Posts: 86
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No it doesn't
August Sales figures were - Toyota Camry (1290) Holden Commodore (509) But the Camry is in the Medium class while the Commodore is in the Large class Medium Toyota Camry (1290) Mercedes-Benz C-Class (423) BMW 3 Series (232) Large Holden Commodore (509) Kia Stinger (172) Skoda Superb (102) |
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#827 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: A.C.T
Posts: 1,569
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#828 | |||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,476
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its 4cyl, has smaller dimensions than a camry (and other mid class cars) yet for some strange reason they class it large. on that note, camry and Aurion were the same car for much of their life apart from the engine, yet one was large and one was medium. the ecoboost falcon, with small engine, remained classed as large. there are a lot of strange things with the way they class cars.
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#829 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,592
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I wonder if they are getting squeezed as AUD tanks and the Euro (relatively) holds up?
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#830 | ||
Guest
Join Date: Aug 2018
Posts: 1,892
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#831 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,267
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Quote:
so dropping Commodore and just keep going with new Insignia would have meant Holden bursting in flames much earlier....... Like it or not, Holden is wedlocked to a vehicle called Commodore until one of them dies. Most deals done by GM and Ford are in US dollars, so yeah more pressure on pricing. |
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#832 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: WA
Posts: 1,127
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A few days ago I thought I spotted something strange and have just had it confirmed.
When I was in my early teens many years ago my mate was also doing his mechanic apprentiship at our local Holden dealers and I used to also go there on Saturday mornings and join the boys in the workshop. Flogging the new 327 Monaros used to be a hoot. Many years later it was sold and they moved to new premises on the main highway. Being one of if not the longest Holden dealer in Perth they have always had good sales so all was sweet but it seems this has now taken a turn for the worse. They have recently handed back the Holden dealership along with a host of unsold ZB's and their premises are now decked out as Mitsubishi Motors. Wow, I never thought this would happen as they were a Holden institution and it just shows what can happen when the tide turns. I'm not sure whether being Mitsubishi will be a big improvement but obviously due diligence stacked it up more than staying as a Holden dealer in order to survive. Whoever it was that determined that a FWD Opel should be called a Commodore will go down in history as being a total wombat. |
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#833 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,476
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Bit harsh. I doubt it would have made any difference. Once local manufacturing stopped Ford and Holden were always going to have to close a few dealerships. Just the harsh reality.
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#834 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,267
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Just to give some perspective regarding sales and profitability in this country,
let's take Toyota's most recent achievement for FY19 (tax year ends March 31, 2019)...LINK Toyota Australia FY19: After tax profit was $209 Million Sales were 223,096... I know this is simple math but that works out to an average of $936 per vehicle. Now three things are possible, 1. Toyota operates on very skinny margins on all vehicles? (unlikely) 2. A lot of Toyota's vehicles make little or no money? ( Maybe vehicles below say $40K don't add much profit?) 3. A crap ton of price transferring is going on? (Products from Asia sold to Toyota Aust at near full retail price?) Not disparaging Toyota's strong sales in Australia but just be aware that either they're not making all that much money or it's being sneakily siphoned off to another region. When you consider those are the figures on the runaway sales leader in Australia, you have to wonder what's in it for the others.... Last edited by jpd80; 25-09-2019 at 07:48 PM. |
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#835 | |||
Ford screwed the Falcon
Join Date: Sep 2013
Posts: 7,029
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Quote:
My experience says it is option 3 with the profits going back to the head office.
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Falcon: 1960 - 2016 My cars Current ride 2016 FG X XR6 - 6 speed manual Previous rides 2009 FG XR6 - 6 speed auto 2006 BF MkII XT ESP - 6 speed auto 2003 BA XT V8 - 5 speed manual 1999 AU Forte - 5 speed manual 1997 EL Fairmont - 4 speed auto 1990 EAII Fairmont Ghia - 4 speed auto |
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#836 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,267
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Quote:
Look at all the money being dragged out of the country today with very little taxable profit. They threw our car industry and trade tariffs under a bus so they could take the lot and our government let them do that. ~$30 Billion in annual revenue flowing out of the country. |
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#837 | |||
BA/F6 BF/F6 SSV/R TTG
Join Date: Mar 2007
Location: Perth
Posts: 7,251
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Quote:
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BA BF FPV starter button repairs. PM me. Nizpro equipped and Tuned by the BEST in the west Xtreme Ford Tuning 479RwKw Fuel limited, more pumps and power too come. F6#0507 & #0639 Pro racer and Tech expert NIZPRO modifying falcons like Premcar can only dream of , see VIDEO below. https://youtu.be/oa4IfguGQ-A |
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#838 | ||
Regular Member
Join Date: Aug 2008
Posts: 2,836
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It’s simple maths. The wholesale margins are large enough to pay for the salaries of 1600 Toyota Australia employees, property and building costs, asset depreciation and replacement, transportation, advertising... the list goes on... and still make an average $936 profit per vehicle. Then there are the retail margins supporting the dealers, their employees, third party service and product suppliers etc who are also making money out of the sale of those cars.
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#839 | |||
Kicking back
Join Date: Dec 2013
Location: Western sydney
Posts: 8,501
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#840 | |||
Guest
Join Date: Aug 2018
Posts: 1,892
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Quote:
But, I bet that Toyota Australia's EBITDA is a hell of a lot better than $936 |
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