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The Pub For General Automotive Related Talk |
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#1 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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First teaser video. Wish Ford Australia had quality marketing like this.
https://www.youtube.com/watch?v=_4A3xjgZ4hY |
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#2 | |||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,073
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#3 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Posts: 5,051
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#4 | ||
Thailand Specials
Join Date: Aug 2009
Location: Centrefold Lounge
Posts: 49,073
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#5 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,638
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1st captain of nuclear CVAN USS Enterprise, early 1960s (Paraphrased iirc)
"They say we have too many eggs in one basket. I put it to you that this is no ordinary basket".
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I6 + AWD |
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#6 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,638
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Yes, but when the monkeys completely take over the egg will be on their faces
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I6 + AWD |
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#7 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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#8 | ||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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I'm still baffled by why. Surely a Jeep Wrangler alternative is a good move here? It basically has no competition in that hard core off road class. Except maybe the new Defender when that comes.
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#9 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Quote:
You know how it used to take Ford seven years to go from researching a product to delivering it, I suspect that our ED is still forming plans on 2013 intel, they just heard that Falcon and Territory are getting killed in a few years time...... |
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#10 | |||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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Used to take 5 years or more, now I reckon it's probably about 3. Bit too much of the america first approach ie it's such an american icon, stuff everyone else. |
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#11 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Quote:
the eng side of Bronco was begun in 2016, things like that can't be hurried no matter how much people think otherwise. My point is that if the market research is faulty or out of date then the new vehicle's parameters could significantly change over the development of the vehicle, it's why most of Cadillac's cars were DOA. |
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#12 | ||
FF.Com.Au Hardcore
Join Date: Feb 2005
Location: In Front of a Monitor
Posts: 1,645
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I don't understand why they won't make RHD
Look at the dashboard of a 2020 F150 and tell me that they don't have it in mind when designing these things. The dashboard has a modular layout. ![]()
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2004 Mercury Silver Falcon XR6T - 5 Speed 2017 Platinum White Mustang GT - 6 Speed 2022 Blue Thai-Special for Daily Duties - Auto |
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#13 | |||
FF.Com.Au Hardcore
Join Date: Dec 2004
Location: Canberra Region
Posts: 8,939
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Quote:
4 door bronco might do OK here, but not even Toyota can sell a 2/3 door 4wd.
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2016 FGX XR8 Sprint, 6speed manual, Kinetic Blue #170 2004 BA wagon RTV project. 1998 EL XR8, Auto, Hot Chilli Red 1993 ED XR6, 5speed, Polynesian Green. 1 of 329. Retired 1968 XT Falcon 500 wagon, 3 on the tree, 3.6L. Patina project. |
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#14 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Quote:
production space and spend resources developing a special version just for us that maybe at best brings 1000/MTH sales. Unlike Mustang, I doubt that any of the other 25 RHD markets would be interested enough to commit.....well, maybe South Africa and New Zealand..? |
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#15 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,638
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The ad was really good! The range looks great too - 2dr, 4dr, "sport". Did sport look more like SUV body and maybe even a different platform?
(ready for /s) But the ad was a bit noisy, and confronting. Maybe we could replace his harsh voice with a soothing feminine voice, and maybe some fingers walking over the landscapes...
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#16 | |||
FF.Com.Au Hardcore
Join Date: Feb 2010
Location: Geelong
Posts: 1,718
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#17 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Quote:
they don't want to spend let's say, $200 million developing a RHD version, they just want all factory production to remain focused on their market. I get what you're saying but they just can't "see" our market, it's just too small. And truly, a $65k F150 would do more than unsettle the competition, it would displace a crap ton of existing high series Ranger sales - a zero sum game? Last edited by jpd80; 08-07-2020 at 10:11 PM. |
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#18 | ||
\/\/\/\/\/\/\/\/
Join Date: Feb 2006
Posts: 5,701
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If the Ranger has gained market share in the US without cannibalising F series sales, why can't the same happen here? They sold 700 odd $100k RAMs last month. I don't think Ranger and Hilux noticed.
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#19 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Quote:
would cannibalize plenty of those existing high series Ranger buyers. |
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#20 | ||
FF.Com.Au Hardcore
Join Date: Aug 2016
Posts: 820
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Ranger doesn't hurt F series where the Americans use them - towing.
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#21 | |||||
Peter Car
Join Date: Dec 2004
Location: geelong
Posts: 23,145
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#22 | ||
Former BTIKD
![]() Join Date: Mar 2005
Location: Sunny Downtown Wagga Wagga. NSW.
Posts: 53,197
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__________________
Dying at your job is natures way of saying that you're in the wrong line of work.
Last edited by GasoLane; 09-07-2020 at 05:04 PM. |
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#23 | ||
FF.Com.Au Hardcore
Join Date: Sep 2014
Location: Catland
Posts: 3,638
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It's a pretty cool time in the 4x4 market tbh. The Bronco, the new Defender; the reborn back-to-roots Jimny, even the 300 is rumoured to get a bit smaller and go back toward the more able offroader. (70 series just keeps on keeping) New Wrangler, too?
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I6 + AWD |
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#24 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Quote:
while Super Duty is Builtat Kentucky Truck Plant, some chassis cab SDs are built with the Medium Dutys at Avon Lake but what you say is true, all three main plants are running three shifts pushing out large pickups as well as Expedition and Navigator. They really don't want that being disrupted by changes that can be avoided. Bronco Sport is actually a clever C2 top hat that shares a lot with Escape/Kuga, built in Mexico and charging a premium over Escape is just pure gravy for Ford. The whole reason the US resumed Ranger was basically two reasons: 1. A nice price gap opened up below F150 due to the growth in popularity of more expensive crew cabs 2, Replacing unprofitable Focus and C-Max at Michigan AP, more than 85% are high value crew cabs. |
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#25 | ||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Bronco has some very clever engineering throughout its design and being the first next gen T6 means
that there's a good chance for a lot of that cool stuff finding its way onto NG Ranger and Everest. All will be revealed shortly but, just remember who designed and developed the Bronco, we should all be very proud of the team on this side of the Pacific, well done everyone. |
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#26 | |||
\/\/\/\/\/\/\/\/
Join Date: Feb 2006
Posts: 5,701
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Quote:
Even if it does cannibalise some Ranger sales, wouldn't it do the same to Hilux etc that Ford wouldn't have missed out on? At the end of the day, I think the only one that might bring out a large RHD ute is Toyota with the next gen Tundra. I hope I'm wrong though. |
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#27 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Quote:
them as factory RHDs, I'm simply presenting my opinion on Ford's thinking. If Mustang premium to our RHD version is any guide, then a crew cab F150 Lariat RWD would be similar price and under $70k, the XLT version probably low $69k. |
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#28 | ||
\/\/\/\/\/\/\/\/
Join Date: Feb 2006
Posts: 5,701
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I don't see a hypothetical RHD F150 Lariat being $70k in Australia when the retail for a Wildtrak is more than that. Wouldn't they price it between Ranger and RAM? There is plenty of room there between the $70k of the Wildtrak and $110k of the RAM Laramie. Not including probably $120-140k for the DT RAM when that comes out here.
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#29 | |||
FF.Com.Au Hardcore
Join Date: Aug 2005
Location: Utah
Posts: 3,479
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Quote:
https://www.gmc.com/electric-truck/hummer-ev |
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#30 | |||
FF.Com.Au Hardcore
Join Date: Jan 2010
Posts: 11,290
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Quote:
And the price difference between the high series Rangers and the Ram Laramie is exactly because of the added expense of post factory RHD that’s also compounded by even more luxury car tax, buyers are getting helmeted by about $40k but since it’s not a camaro, it’s worth it to those buyers.... |
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