![]() |
|
Welcome to the Australian Ford Forums forum. You are currently viewing our boards as a guest which gives you limited access to view most discussions and inserts advertising. By joining our free community you will have access to post topics, communicate privately with other members, respond to polls, upload content and access many other special features without post based advertising banners. Registration is simple and absolutely free so please, join our community today! If you have any problems with the registration process or your account login, please contact us. Please Note: All new registrations go through a manual approval queue to keep spammers out. This is checked twice each day so there will be a delay before your registration is activated. |
|
The Pub For General Automotive Related Talk |
![]() |
|
Thread Tools | Display Modes |
![]() |
#1 | ||
Guess Who's Back?
Join Date: Feb 2008
Posts: 1,369
|
There's been some encouraging signs from Ford's Marketing Team lately. They're really pushing the Falcon’s fuel economy gains with respect to the competition.
Will it make a difference? What strategy is required in the current market? http://carpoint.com.au/news/2009/lar...campaign-15009 http://www.drive.com.au/Editorial/Ar...rticleID=62409 |
||
![]() |
![]() ![]() |
![]() |
#2 | |||
Moderator
![]() ![]() Join Date: Jun 2006
Location: Foothills of the Macedon Ranges
Posts: 18,528
|
Quote:
However I thought the smaller print did not have enough contrast against the background for the message to be clear enough. |
|||
![]() |
![]() ![]() |
![]() |
#3 | ||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
|
Well at least they're pushing the Falcon. Not happy with the government only inflating Commo sales. Mind you I can understand Adelaide doing it (as the Commo is built there).
__________________
Daniel |
||
![]() |
![]() ![]() |
![]() |
#4 | ||
Casual surfer
Join Date: May 2006
Location: Sydney - Loving my new GTF
Posts: 270
|
I think the Ford marketing team should really be doing some serious lobbying of the governments to point out the life cycle running cost savings of buying/operating the e-gas Falcons, this will have the advantage of supporting the brand and getting more cars into the overall market.
__________________
GTF-#97-Kinetic/Matte Black, Manual, Enjoying it daily Sold- 08 FG XR8 Sed EGO, 6 speed m, 80mm John Bowe throttle body, K&N air filter, Big Mouth CAI, rip shifter. 275/30-19,245/35-19, XR50 Sold- 06 BF XR8 Ute, 6 speed,80mm throttle body,Herrod full stainless cats back,K&N air filter,CAI,rip shifter.265/35,245/40-18. Sold-Mrs Jase_Boss-09 XR8 Sed Breeze-Build to order for her,All options except sat nav,6 speed m, 80mm John Bowe throttle body, K&N air filter, Big Mouth CAI. 19" |
||
![]() |
![]() ![]() |
![]() |
#5 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: Northern Sydney
Posts: 1,908
|
Ford actually spent more money on marketing in the last financial year than Holden, was reported in the Australian Financial Review about a month back.
I'm sure that will shock most of you. |
||
![]() |
![]() ![]() |
![]() |
#6 | ||
FF.Com.Au Hardcore
Join Date: Dec 2004
Posts: 2,504
|
Don't worry... Burela is a complete breath of fresh air and he is single handedly getting out there and pushing the message and how important Ford is to the local Geelong community, let alone Australia.
He recently gave it to a bunch of business leaders... he is aggressive in style, which I like. He's not scared to tell it how it is. |
||
![]() |
![]() ![]() |
![]() |
#7 | ||
Pity the fool
Join Date: Jan 2007
Location: Wait Awhile
Posts: 8,997
|
Uncle Marin is on the case.
|
||
![]() |
![]() ![]() |
![]() |
#8 | |||
Once PHASED.
Join Date: Aug 2005
Location: Townsville
Posts: 972
|
Quote:
__________________
2006 BF XR8 Bionic. |
|||
![]() |
![]() ![]() |
![]() |
#9 | |||
FF.Com.Au Hardcore
Join Date: Nov 2005
Posts: 995
|
Quote:
By and large the general public believe that the Falcon is a thirsty dinosaur. If that is the case, then the responsibility falls on the marketing department to change that perception. |
|||
![]() |
![]() ![]() |
![]() |
#10 | ||
Compulsive Hobbiest
Join Date: May 2006
Location: Ohio, USA
Posts: 1,032
|
The company has moved to a "Confident but not cocky" approach to marketing. They want to get their story out as well as the facts that people don't seem to know, and they would like to blow their own horn when they really have something on the competition, but still don't want to come across as arrogant. They did some surveying of sample advertising here in the US and learned that they could come across as arrogant and cocky if they just come out with certain bold statements.
That's why this advertisement surprises me. To say "Even Toyota is scared" could be construed as cocky. There's also another saying......"It's not cocky if you can back it up." I hope it works. Steve
__________________
My Filmmaking Career Website Latest Project: Musclin' My XB Interceptor project Wife's 1966 Mustang My Artworks and Creative Projects Site Oil Paintings, Airbrushing, Metal Sculpture, Custom Cars, Replica Movie Props, Videos, and more! |
||
![]() |
![]() ![]() |
![]() |
#11 | ||
FF.Com.Au Hardcore
Join Date: Jan 2005
Location: GEELONG
Posts: 7,946
|
ford au have been running a heap of adds on foxtell for the last month
they have been doing themfor the falcon all varients aswell as the ranger 4x4 ect it is a great thing to see the adds but it would be great to see more on normal free to air as well Jason
__________________
no longer have a ford but a ford man at heart R.I.P 98 EL MAY YOU HAVE A GOOD LIFE IN FALCON HEAVEN [SIGPIC][/SIGPIC]
|
||
![]() |
![]() ![]() |
![]() |
#12 | |||
FF.Com.Au Hardcore
Join Date: Feb 2007
Location: Cattai, Sydney
Posts: 7,701
|
Quote:
__________________
1992 EBII Fairmont Ghia 4.0l <---Click for the Gallery! Insta@mooneye_ghia White on bright red smoothies with thick whitewalls. Cruising around to some rockabilly |
|||
![]() |
![]() ![]() |
![]() |
#13 | ||
Guess Who's Back?
Join Date: Feb 2008
Posts: 1,369
|
Burela is peddling hard that's for sure, going straight for the throat. Think we saw something similar when Polites was at the helm. Hopefully the rest of the team will step up and give him some support.
There's a tonne of articles out there where he's driving the message home. I think these are just as important as Print & TV ad's in changing people perceptions. http://www.goauto.com.au/mellor/mell...25759E000514E4 Too bad he wasn't here for the FG's launch, he might have spared us 'the finger' (ad that is). |
||
![]() |
![]() ![]() |
![]() |
#14 | ||
Rob
Join Date: Sep 2006
Location: Woodcroft S.A.
Posts: 21,488
|
public perception is not being helped by media who often have their own agenda.
the 'drive' article amuses me. the woman in there was critical of the government buying commodores instead of camry's, labelling the commodores 'large gas guzzlers!'. how much less fuel efficient is the commo over the camry? 2L/100km? over 500km thats an extra 10L. not exactly chalk and cheese if you ask me. the public are still so quick to assume that the commo/falcon models are still a fair bit thirstier than the 4cyl competition. all ford need to do is put a big billboard up with a picture of a falcon on it with very large 9.9L/100km plastered all over it. |
||
![]() |
![]() ![]() |
![]() |
#15 | ||
FF.Com.Au Hardcore
Join Date: Jun 2008
Posts: 1,505
|
Ford need to tell the population how a falcon compares in terms of distance to a tank versus other vehicles to illustrate that it can hold its own against the 4 cylinder imports (camry say) litres per hundred is good to trumpet, but its hard for joe average to translate that into "how far can I go on $xx fuel?".
does that make sense? I hope you guys get it. and it is fantastic that Fords' marketing dept are actually throwing down some messages aimed at the misconceptions. Also I find Ford vehicles for the most part to be amongst the most reliable makes one can buy, why doesn't Ford marketing dig up some facts and hawk the reliability of the Falcon? - thoughts?
__________________
Phantom, T56, leather and sunroof BAmk1 :yeees: Holden special vehicles - for special people ![]() |
||
![]() |
![]() ![]() |
![]() |
#16 | |||
Shame Holden, Shame
Join Date: Jun 2007
Location: Sanitarium
Posts: 1,306
|
Quote:
When VE was released I'm sure their marketing costs were higher than Ford's at the time.
__________________
Essendon FC '11 EFII "XR8" Fairmont V8 185KW ELII XR8 engine, box & exhaust|Dual Fuel|Tints|FTR's|Factory bodykit |K&N panel filter|Interior LED Conversion|Leather steering wheel|Slotted rotors|Ghia wood + chrome|Subwoofer| ![]() ![]() |
|||
![]() |
![]() ![]() |
![]() |
#17 | |||
FF.Com.Au Hardcore
Join Date: May 2008
Location: Golden Grove, SA
Posts: 1,333
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#18 | ||
FF.Com.Au Hardcore
Join Date: Sep 2007
Posts: 717
|
^and a half hour inside look (commercial:P) on tv that aired a couple of times.
|
||
![]() |
![]() ![]() |
![]() |
#19 | ||
Youth worker
Join Date: Dec 2007
Location: Ipswich QLD
Posts: 6,879
|
Is there a link to any of the new FG ads?
__________________
2007 FPV F6 Typhoon BFII, Neo. Build Number 325 2011 SZ Territory Typhoon Thread: Mr Brooksy's BFII Typhoon Territory Thread: Mrs Brooksy's SZ Territory Resurrection Old Futura thread:
Brooksy's Ex Build |
||
![]() |
![]() ![]() |
![]() |
#20 | ||
Regular Member
Join Date: Jan 2008
Location: ACT
Posts: 33
|
All the marketing/advertising in the world means didly squat when you have a flawed after sales department servicing the best locally built car. The amount of people I know that have embarrasing stories about their servicing, and myself also. It takes on average 3 visits to my local dealer just to get a problem that was caused from a dodgy service, finally fixed. Public perception of the car itself doesnt matter when public perception of the ownership experience is crap.
|
||
![]() |
![]() ![]() |
![]() |
#21 | ||
Snake Oil
Join Date: Mar 2008
Location: melbourne
Posts: 379
|
No disrespect to Toymota but I have never seen the value of a small car versus an E gas falcon.I have run two of these as utes and they were fantastic and cheap
At last the brilliant marketing minds at Broadmeadows have finally worked out that they have an absolute winner All they have to do now is Engineer a Boss for LPG which will keep the greenies and maybe the planet happy GO FORD
__________________
Snake 2015 Mercedes C180 Coupe White/Black 2011 FG GS Ute manual #246 White/Black 2010 Chrysler Sebring limited hardtop Silver/grey 2003 UX Explorer V8 White/grey 2008 Suzuki Bandit GSF 1250 Black 2016 Victory Cross Country Tour Black 2011 Glastron GT 185 (USA made bowrider)White/Black 1988 Komatsu FG10 Forklift FPV & XR Owners Club of Victoria #975 Ullysees Member #18,554 |
||
![]() |
![]() ![]() |
![]() |
#22 | |||
FF.Com.Au Hardcore
Join Date: Mar 2009
Location: Barellan Point
Posts: 571
|
Quote:
you no how you, the end user, can fix this? Instead of seeing the service centre, go to the sales department and talk to them about possibly upgrading your current vehicle, then say it wont be for a few months, salesmen will be overly generous trying to get you back so then just happen to mention that you wont be buying from this dealership because of the crap after sales. The salesman (try to get head salesman, you can always pick'em) will walk you over to the service department and get it sorted asap. |
|||
![]() |
![]() ![]() |
![]() |
#23 | ||||
IWCMOGTVM Club Supporter
Join Date: Sep 2005
Location: Northern Suburbs Melbourne
Posts: 17,798
|
Quote:
Quote:
__________________
Daniel |
||||
![]() |
![]() ![]() |
![]() |
#24 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 14,654
|
Quote:
__________________
335 S/C GT: The new KING of Australian made performance cars.. ![]() |
|||
![]() |
![]() ![]() |
![]() |
#25 | |||
FF.Com.Au Hardcore
Join Date: May 2007
Location: Geelong
Posts: 2,374
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#26 | ||
FF.Com.Au Hardcore
Join Date: Mar 2006
Posts: 2,021
|
Isn't an E-Gas Falcon one of the greenest aussie built cars due to a lower output of emissions? So is it not a no brainer for the government to purchase lpg vehicles due to low running costs and low emissions?
|
||
![]() |
![]() ![]() |
![]() |
#27 | |||
Guess Who's Back?
Join Date: Feb 2008
Posts: 1,369
|
Quote:
|
|||
![]() |
![]() ![]() |
![]() |
#28 | |||
FF.Com.Au Hardcore
Join Date: Jun 2008
Posts: 1,505
|
Quote:
I would have to agree completely with this statement - how many people that had brake shudder on BA-BF's that had it band aided by the dealer do we know of.... I persobnally know of five cases of this and amazingly they seem to know how to fix it once the warranty has run its course. the dealers servicing the cars unfortunately mostly are crap, this destroys the ownership experience.
__________________
Phantom, T56, leather and sunroof BAmk1 :yeees: Holden special vehicles - for special people ![]() |
|||
![]() |
![]() ![]() |
![]() |
#29 | |||
FF.Com.Au Hardcore
Join Date: Jan 2005
Posts: 14,654
|
Quote:
__________________
335 S/C GT: The new KING of Australian made performance cars.. ![]() Last edited by 4Vman; 04-05-2009 at 09:00 PM. |
|||
![]() |
![]() ![]() |
![]() |
#30 | |||
Zoom Zoom
Join Date: Jan 2005
Location: Melbourne, VIC
Posts: 4,352
|
Quote:
__________________
2012 Mazda3 MPS
![]() |
|||
![]() |
![]() ![]() |